The Leading Sweets & Snacks Event for the Middle East
A BRAND REDEFINED, AN INDUSTRY REIGNITED
In our 2025 edition, we announced yummex ME rebranding to become ISM Middle East.
ISM Middle East formerly known as yummex ME will be a part of the ISM brand family. The world’s largest trade fair of sweets and snacks is now in the heart of the Middle East. The event closed with one of the most diverse showcases of innovative confectioneries, healthy snacks and trending sweets from 37 countries.
Big business returned with high-volume trade deals, while inspiration was all around as Michelin Star chefs led masterclasses on the art of modern pastry-making, artisanal gelato, truffle and sustainable cuisine.
Enquiries for 2025 spaces are flooding in, connect now to get a head-start.
MENA'S BIGGEST SWEETS & SNACKS TRADE EVENT
What an incredible three days of innovation, sourcing opportunities, and valuable networking! From securing deals to expert discussions, ISM Middle East has once again set the stage for success in the sweets and snacks industry.
Excited for the next edition? So are we!
Mark your calendars for ISM Middle East 2025, happening from 15 – 17 September at Dubai World Trade Centre. Thank you for being part of 2024 edition, and get ready to elevate your business once again at the region's most anticipated sweets and snacks showcase. We look forward to welcoming you back next year