International Apparel, Fashion Clothing & Accessories Show
WHITE AT THE HEART OF THE MILANO FASHION WEEK
WHITE represents an international showcase on the global fashion scene dedicated to all-around ready-to-wear collections. It is one of the most relevant and dynamic events during Milan Fashion Weeks attracting numerous buyers, media and fashion industry professionals from around the world. Milano Fashion Weeks can boast of more than 92 billion euros revenue and 80 billion export value.WHITE finds its place within a strong ecosystem made of more than 12.000 fashion companies and almost 90.000 fashion operators attending the Milano Fashion Weeks every year.
In more than 20 years of experience, starting from 2002, WHITE has supported and launched many talented designers such as Uma Wang, up to recent successful names such as Kidsuper, BOTTER and WINDOWSEN.
Among the most significant attendants, buyers of the main department stores and the most important retail groups in the world, with names such as Al Tayer UAE, Bergdorf Goodman New York, Harvey Nichols Kuwait, Bloomingdale’s New York, Galeries Lafayette Doha, Ounass.com, Beymen Turkey MatchesFashion.com, David Jones Australia, CNTRBND Canada, The Collective India, Hudson’s Bay Canada, Apropos Koeln, Opener Korea, Vertice London, The Library UK, The Edit Dubai, Aïshti Lebanon, Margreeth Olsthoorn Rotterdam, Level Shoes Dubai, Tom Greyhound Paris, Illum Copenhagen, Smets Belgium, Retro Norway, Joyce Hong Kong, Lane Crawford Hong Kong, Ouimillie Boston, Viva Boutique Ghana, The Webster Miami, LN-CC London, Eng Concept Store China.
The WHITE MILANO is the main trade show for womens collections and the leader for international brands scouting. It represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multi-brand and Department Stores in the world.