International Trade Fair for Retail Promotions and Imports
Inspiration, great offers, know-how: a highly productive 37th IAW trade fair concludes in Cologne
A refreshing experience for visitors, irresistible trade fair opportunities and a host of new contacts: in its 37th edition the International Trade Fair for Retail Promotions and Imports (IAW) once again showcased its ability to build bridges between a diversity of players in global retail. With modern branding and new exhibition features, the 37th IAW Fair attracted 4,850 trade visitors and 285 exhibitors from 28 countries to Cologne from 3 to 5 September 2024.
After three stimulating days at the fair, Project Manager Kerstin Manke is delighted with the results: “The 37th IAW Trade Fair demonstrated that in spite of weak consumer spending, there is still strong interest in affordable, high-quality products. The great international diversity of our exhibitors ensured that this year visitors were offered an even wider range of products.”
IAW Trade Fair - Best Deals in Retail- explore more than 30,000 m² of product diversity
Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.